I help companies define and strengthen their market position so they stand out clearly from competitors and connect with the right audience.

How I Work

• Research & Insights:

  • Analyze competitors to spot gaps and opportunities.

  • Talk with teams and customers to understand real product value.

  • Run surveys to learn audience needs and behaviors.

  • Review data to see which features matter most.

• Strategy & Definition:

  • Use proven frameworks to shape clear messaging and positioning.

  • Define ideal customers and buyer personas.

  • Identify market opportunities and risks.

  • Write a concise positioning statement and messaging guide.

  • Suggest next steps to strengthen brand perception and growth.

I had the privilege of helping build a company from the ground up, where I was responsible for defining:

• Brand name

• Brand personality

• First logo draft

• Brand colors

I specialize in crafting website frameworks that effectively communicate brand positioning, emphasize core offerings, and ensure a polished, user-centered experience.

My Process

1. Define Objectives: Identify the key messages and positioning the website needs to convey.

2. Layout Design: Develop the main structure and flow in Figma to ensure clarity and usability.

3. Content Development: Craft compelling copy that aligns with the brand’s voice and strategy.

4. Visual Direction: Explore visual concepts that bring the content and positioning to life.

5. Collaboration & Alignment: Work closely with sales, product, and other stakeholders to align on content priorities and key elements to include — ensuring everyone’s insights are integrated.

6. Handover to Design Team: Provide a detailed brief, sketches, and frameworks to guide the design phase.

I’m passionate about research that deepens my understanding of market dynamics and product usage.

Data Analysis: Regularly review Google Analytics, Search Console, Amplitude, HubSpot reports, and other available data sources to uncover insights on customer behavior, feature adoption, user patterns, customer types, and primary use cases.

Market Research: Conduct surveys with our ideal customer profile (ICP) to identify their needs and pain points, complemented by desk research to stay informed on industry trends and market nuances.

Customer Research: Lead 1:1 interviews and on-site visits to explore how and why customers use our product, uncovering key motivators and areas for improvement.

Competitor Research: Perform in-depth competitive analyses to evaluate our company’s strengths, weaknesses, opportunities, and threats (SWOT) relative to other market players.

For several companies, I led the creation of engaging videos and product demos for websites and social media:

• Wrote video scripts aligned with brand goals

• Developed visual concepts and story ideas

• Collaborated with designers to bring concepts to life

• Selected videographers for each project

• Managed agencies for motion graphics production

I have attended and helped plan booth experiences designed to attract new partners and customers. When shaping our booth presence, I helped craft:

• Impactful banners

• Creative flyers

• Branded merchandise

• Interactive demos

• Booth decor and layout

I also supported both the pre-conference and post-conference efforts, identifying key 1:1 meetings for the sales team beforehand, and coordinating follow-up email campaigns afterward to drive engagement and traffic to our website and product.

As a Product Marketing Manager, I make it a priority to ensure that:

1. The sales team fully understands the product

2. They have a clear grasp of our competitors and key differentiators

Beyond training, I also make sure the sales team has engaging marketing collateral to support their efforts, including:

• PPT presentations

• Banners

• Flyers

• Promotional videos

• Educational videos

I have had the opportunity to work with early-stage startups where I fully owned the SEO strategy to ensure strong visibility on Google Search and within LLM search results (AIO). I was responsible for:

• Developing SEO and AIO-optimized blog posts

• Evaluating our Ahrefs profile to identify website improvements

• Ensuring website content included relevant keywords

• Building and managing a link-building strategy

I also served as the main point of contact when collaborating with digital marketing agencies, ensuring that SEO initiatives were executed effectively and aligned with our overall growth goals.

As part of my content marketing work, I have developed a wide range of materials designed to build credibility, drive traffic, and support sales efforts:

• Blog Posts – Wrote comprehensive, SEO-optimized articles that educate readers and strengthen search visibility

• Case Studies – Created impactful case studies, from conducting client interviews and gathering key insights to crafting compelling narratives that build trust

• Website Content – Wrote clear, customer-focused copy for multiple websites, highlighting real use cases and product value

I have developed and managed several types of email campaigns, each serving a distinct purpose within the customer journey and sales funnel:

• Onboarding campaigns with informative content to reduce churn

• Post-conference outreach sequences to re-engage leads

• Lead-nurturing emails to warm up cold prospects

• Announcements for new feature launches

I’ve supported product teams in ensuring that every new feature launch is effectively communicated to customers through coordinated, multi-channel efforts:

• Planned and managed launch calendars

• Coordinated social media announcements

• Oversaw email campaign alignment

• Updated and reviewed help documentation

• Managed website content updates

• Informed and enabled the sales team on product changes

I have worked with international PR agencies to amplify our brand visibility while also developing in-house PR initiatives. My responsibilities included:

• Developing impactful pitch angles for media outreach

• Writing press releases and media articles

• Collaborating with PR agencies to brainstorm event ideas and campaigns